💶 → 📈 PAID-AD CONTENT: Ads need to be “product focused”. The brand will put 💰 behind the ad to boost it to their target audience. The goal is “increasing conversion”.

❌💶 → 💍 ORGANIC CONTENT:: Content is used to build “engaged community”. No 💰 put to boost the video, more consistent videos needed. The goal is “increasing the engagement and trust for your product on social media account”.